I'm an SEO specialist based in the Philippines with 11 years in the industry. Starting as an SEO content
writer, I grew into full-stack SEO covering technical audits, keyword strategy, local search, and light
CRO. I work with brands across industries, with a deep specialization in tour and travel. If your brand
is in hospitality, outdoor recreation, food experiences, wellness retreats, or event venues, you're in
very familiar territory.
Turned a tourism brand in a competitive island market into an AI-cited authority. Combined content restructuring with GEO optimization to earn 184 AI Overview citations across target queries.
Drove a dramatic surge in organic visibility for one of the most iconic adventure brands on the Colorado River. SEO strategy, technical fixes, and content targeting pushed rankings from page 2 to page 1.
Ranked a southern Utah adventure brand on page 1 for high-volume national queries dominated by travel media giants. Better-targeted organic traffic led to a 34.5% jump in organic revenue year over year, while average rankings climbed from page 2 to page 1.
Grew overall site sessions by 54.7% and revenue by 30.7% for a Florida dolphin tour operator on the Anna Maria Island waterfront. Foundational SEO and content targeting pushed the site to the #3 position for the highly competitive "Anna Maria Island" query.
Virgin Islands Ecotours and Expedition Kanab are wayyyyy ahead of last year!
KW
Katja West
Client Success Manager, Resmark Systems
My Process
How I Work
Step 01
Audit & Discover
Deep dive into your current site, competitors, and audience. Covers technical SEO audit, keyword research, content gap analysis, and pulling GSC, GA4, and Ahrefs data to establish baselines.
Step 02
Strategy & Sitemap
Build the roadmap. Keyword mapping, sitemap planning, content prioritization, and identifying quick wins vs. long-term plays. Everything gets a clear purpose before a word gets written.
Step 03
Optimize & Create
On-page SEO, content production, GEO and AIO optimization for AI search visibility, local SEO via GBP, and technical fixes. This is where rankings start to move.
Step 04
Track, Report & Refine
Monthly reporting with GA4 and GSC, ranking tracking, and continuous improvement based on what the data shows. No set-it-and-forget-it.
Get In Touch
Let's Get Your Site Ranking
Whether you're starting from scratch or trying to break through a plateau, I'd love to hear about your goals. Let's talk SEO.
